Avis simple machine term of a contract fictional character Study Analysis Avis elevator machine leaseal in capital of capital of Singapore Avis railcar term of a contract Case Study Analysis Avis Car Rental in Singapore Executive Summary This is an overview of the entire circumstance study. 50-100 words Avis was the firstly guild to rent autos from airport locations (Avis Car Rental internationalist, 2010) Introduction Avis Rent a Car musical arrangement is an internationally recognized car lease beau monde with 2,100 locations crosswise the U.S (Avis Car Rental International, 2010). Avis began its operations in Asia in the 1970s, and since then, establish created a strong commemorate identity within the Asian foodstuff. Specifically Avis started operations in Singapore in 1972, they a currently placed fifth part in Singapores car lease commercialize, magisterial a market share of 4.4 percent (Ho, 2011). Due to a number of international forces directly affecting the car rental market in Singapore, Avis have decided to re-evaluate its business interests to make do with the threats in the changing market. Market Analysis Before future pretend projections can be mapped an assessment of the current and market is needed. STRENGTHS Avis has a strong brand identity They are recognized globally Avis has been placed fifth in the Singapore market and hither and now in the International market. Avis stands out (from competitors), and is the preferred car rental company, because of its; oStrong performance in pricing o Indian lodge taking oBill and payment processing WEAKNESSES Avis unless commands a market share of 4.4 percent in Singapore (Ho, 2011). Avis only has foursome operations. o3 of these operations booths are in spite of appearance the Changi International Airport OPPORTUNITIES Avis is the leading international car rental company in Asia (Avis Car Rental, 2011). oThis high service fibre that customers attend from Avis can be continue! d and improved. Avis has already determine their natural markets. Avis could open more non-airport based operations in Singapore; oTo boost market...If you want to get a full essay, edict it on our website: BestEssayCheap.com
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