Peak Garage Door

Case Brief hint service department accession, Inc. jacket crown Garage ingress had just finished its company planning regale and treasured to growth its gross sales by 36 share with a sales goal of $12.5 jillion for 2004. With such a whacking increase there was concern that the current dispersion go up would not be sufficient to increase sales by the amount necessary. Richard Hawly, Director of gross sales and marting, has been tasked with qualification the best distribution system that would be consistent with achieving the 2004 sales goal. In devising the best distribution strategy several operators need to be considered. One important factor is the current service department access commercialise. One mien to look at this is to look at the perfect merchandise. The built-in 2004 projected sales for 2004 in $2.05 one one million million million million which represents a 2.4 part increase in 2003 sales. point in time Garages Doors howev er makes steel garage penetrations and these represent 90 percent of the commercialise. base on this we see that the current steel portal garage market in the entire US is $1.845 billion.

|2004 intercommunicate Sales | | Steel Garage Doors | | 2004 Steel Garage Door Market | | $ 2,050,000,000 | x |90% | = | $1,845,000,000 | While this maybe the entire market of steel garage doors it is not app licable to Peak since Peak only serves a por! tion of the US which is in one hundred fifty markets in about 12 states. Peak recently conducted a study in the areas they served and shew out that their current market size is about $348.5 million for 2003 steel garage doors. now we can estimate that the 2004 market size will be 2.4 percent higher which is consistent with the national average. Based on this we can estimate that our 2004 applicable steel garage door market is $356,864,000. |2004 Increase | | 2003 relevant Market Size | | 2004 Relevant Projected Market...If you want to rent a full essay, ordinance it on our website: BestEssayCheap.com

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