Starbucks

Starbucks Media Objectives Target Audience Objectives: Over 40% of starbucks customers argon women eras 18-34. We go out aim to increase brand awareness and enjoyment by reaching 70% of college students ages 18-34 with a multi-media guerilla trade go, therefore broadening Starbucks appeal and image. This go away sustain to eradicate Starbucks new image as being snobby and upscale and supercede this image with a more hip and slight corporeal feel. Table: Target Audience Characteristics Demographic writePsychographic Profile College students age 18-34 Single High school graduates Buying habits are still inconsistent reckon contains room for spendingtechnologically savvy Short attention-span Enjoy victimisation different media Stay-up late, and get-up primeval Trend-setters Reach & Frequency Objectives: Based on research, we encounter chosen to set an objective of reaching 70% of our marker consultation with a relative frequency of 3.5 du ring the months of February, March, August and September. In the remain months we provide have a reach of 85% and a frequency of 4.5. This decision was based on victimization MFP software.

creative Objectives: The campaign allow for way on being earth-friendly, and go out evince the companys mission statement of dowery cause a better community by providing puppylike adults with events and promotions that will win over the target audiences loyalty as life-long customers and help oneself them create buying habits that include Starbucks. This will be through by continuing Starbucks philosophy of not using tralatitious adv ert and focusing instead on non-traditional ! advertising to draw out college students. The creative objectives will focus on making cognize people about Starbucks new products and promotions. Media Budget Objectives: Direct 70% of budget at national campaign and 30% for the office markets selected using MFP. Figure: Media Budget Allocation Geography Objectives: We will focus media...If you want to get a full essay, guild it on our website: BestEssayCheap.com

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